The most striking in the henpecked male category was a Dodge …
This image provided by Anheuser Busch from a commercial to be shown during the Super Bowl shows Clydesdale horses making snowballs. (AP Photo/HO/Anheuser-Busch)
Advertisement
Clydesdales to appear in Super Bowl ad
The ad is called 'Fence'
Updated: Friday, 05 Feb 2010, 7:26 AM EST
Published : Friday, 05 Feb 2010, 7:25 AM EST
NEW YORK (AP) - The Budweiser Clydesdales will be in the Super Bowl, after all.
Anheuser-Busch says its trademark horses will appear in a 60-second ad in the fourth quarter of the game.
The horses weren't originally scheduled to air during Sunday's game on CBS. But the longtime Super Bowl advertising leader received a different cut of a proposed Clydesdale ad and decided to consider it.
The brewer asked its fans to vote on Facebook whether to include the horses out of a field of three more ads, all by ad firm DDB.
The company — a unit of Anheuser-Busch InBev — now says the horses will appear in the ad, called "Fence." It tells the story of friendship between a young Clydesdale and a young steer.
Email This
Print This
View Story on a Single PageAdvertisement
Advertisement