In this Nov. 20, 2008 file photo U.S. actress Lindsay Lohan arrives on the red carpet at the Atlantis hotel grand opening on Jumeirah Palm Island in Dubai, United Arab Emirates. (AP Photo/Kamran Jebreili, File)
_20120205215948_60_45.JPG "M.I.A. flips bird during Super Bowl halftime show")
For all the pomp and excess of Madonna's Super Bowl halftime …
Updated: Tuesday, 09 Mar 2010, 3:30 PM EST
Published : Tuesday, 09 Mar 2010, 3:29 PM EST
MINEOLA, N.Y. (AP) - Lindsay Lohan is feuding with the E-Trade babies.
The actress has filed a $100 million lawsuit claiming a television ad for the Wall Street firm that aired during the Super Bowl and Olympics was modeled after her.
Talking babies in the ad engage in chatter that refers to "milkaholic Lindsay." The 23-year-old actress has famously sought substance abuse treatment.
Lohan's name was never mentioned. But her New York lawyer contends that "Lindsay" is an equally recognizable moniker for her client — like that of Oprah or Madonna.
Lohan's legal team is seeking an injunction to stop future airings.
An E-Trade spokeswoman is declining to comment.
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